Juri Mäki

Managing Partner

0503807979 juri.maki@rednote.fi

At the core of my work is helping companies truly hear and understand the voice of their customers - in ways that are both meaningful and useful. I find the complexity of the human mind endlessly fascinating, and the work of interpreting it continues to teach me something new every day. My style is straightforward and opinionated, but I also believe strong views should always be backed by transparent, research-based evidence.

The best moments in my work are when we uncover a meaningful insight or find an answer to an important question - and thereby help our clients create a better product, service, or customer experience as a result.

Paavo Suhonen

Partner, data operations and development

0458690359 paavo.suhonen@rednote.fi

I have been part of Red Note since the company was founded, and I am responsible for our technology and product development. My daily work includes analysing consumer data and developing automations that make research processes faster and smoother. I have also developed our company’s analysis and reporting platform, Redmachine, which enables our team and often our end clients as well to work with data efficiently.

I believe in the power of research to correct misconceptions, challenge biases in thinking, and open up new perspectives. Combining technical expertise with an understanding of market research allows me to create innovative solutions for measuring even very broad or complex topics. I’m always looking to learn something new and apply that knowledge to improve both my own work and our clients’ experiences.

Anna-Stiina Tervo

Partner, Consumer Insight, Qualitative research

0405622650 anna-stiina.tervo@rednote.fi

I work as a qualitative researcher, specialising in focus groups and in-depth interviews. These methods allow me to dive deep into the thinking of the people I speak with - often so naturally that lively conversations about interesting topics hardly feel like work.

I get inspired when I uncover new insights in the research material or discover fresh perspectives on the topic at hand. Even after more than twenty years of experience, my passion for learning and following the development of our field has not faded. I’m particularly interested in the possibilities of online qualitative research and the ways artificial intelligence can be applied in our field.

In personal interaction, I value authenticity, and through my research I always aim to create concrete value for our clients.

Elina Hulkkonen

Partner, client contact, analyst

0407013670 elina.hulkkonen@rednote.fi

I help bridge the gap between clients and consumers. I have extensive experience in FMCG and service-sector research, both in Finland and internationally. By nature, I am analytical and curious about new ideas and perspectives. For me, the key to analysing research findings is seeing the bigger picture and understanding what the results truly mean for the client’s business. I feel at my best when I can help my clients by turning data into clear, actionable insights.

What I particularly value in our team is the way our different strengths and areas of expertise complement one another.

Anna Kokko

Associate, Data analysis, Project management

0504140872 anna.kokko@rednote.fi

My role mainly centres on analysing research data and managing projects. I am curious and analytical by nature, and thus continuous learning about different methods and industries keeps my work engaging every day.

For me, the most rewarding part of my work is being able to help my clients and provide them with useful, understandable information they can put into practice.

Petra Perälä

Associate, Consumer Insight, quantitative & qualitative researcher

0406727536 petra.perala@rednote.fi

What truly drives me in this work is understanding people from different perspectives. I have worked in a variety of roles within customer insight, both as a researcher and on the client side, bringing insights into practice. At its best, bringing the voice of the consumer to the forefront is powerful storytelling - the kind that makes people think and moves organisations closer to their customers.

Viktoria Nuutinen

ASSOCIATE, CONSUMER INSIGHT, QUANTITATIVE RESEARCHER

0504903184 viktoria.nuutinen@rednote.fi

I have extensive experience in quantitative market research, working with both international and domestic brands, particularly in the FMCG and food and beverage sectors. Over the years, I have also gained strong experience in advertising research.

For me, good research combines analytical expertise with the ability to understand each client’s needs and design tailored solutions accordingly.

Kristiina Kauppi

Associate, Consumer Insight, quantitative & qualitative researcher

0407738240 kristiina.kauppi@rednote.fi

Curiosity to learn new things and uncover new perspectives on current phenomena and human behaviour strongly guides my work and inspires me everyday. As a researcher, I combine a strong analytical approach with creative thinking, and I often use tailored multi-method research solutions to meet my clients’ needs.

I have extensive experience working across a wide range of brands and industries in both B2C and B2B environments. What I particularly enjoy is transforming data into practical insights and clear recommendations that support clients’ growth, contribute to better services and products, and improve business and marketing performance.